23 Feb

Without taking regular action every single day to grow your business, inaction will cause your business to become stagnant. Clients will disappear, your sales funnel will be empty, and your revenue will dip to zero in a flash. Want to know how you can avoid this scenario? Here are five action tasks to implement that will lead to increased income and business growth.

1. Email Your Customers Regularly

Contrary to popular belief, email marketing is NOT dead. In fact Email is the easiest way to stay in touch with customers and prospects to let them know about your new offerings or to recommend an affiliate product which pays you a commission. It is a gold mine that can keep your audience engaged, support the "know-like-trust" factor and result in repeat customers. Isn't that what every business aims for?

2. Focus on Customer Service

You will never please everyone, but you may as well try your best. Inevitably customers will contact you with questions or refund requests so be prepared to answer these requests in a timely manner. Stick to your rules about refunds, but never disregard or disrespect a customer. Negative online reviews are easier to find than positive ones. Also, the more customers feel you care and go the extra mile, the more they will be willing to spend their hard earned money on your products. So don't shy away from finding out their product and service experience. Use positive feedback to showcase as testimonials on your page for the sterling service you rendered, and use the negative as tool establish where you can improve on your service or product offering.

3. Re-package Your Offerings

Don’t reinvent the wheel. Simply take your older content – books, programs, blog posts, products, etc. and create new bundles or create an entirely new product. The information or products should obviously be related in topic to appeal to the most people and be sure to price it accordingly.

4. Raise Your Rates

When was the last time you increased your rate? Are your prices competitive with the current market of businesses of your caliber? Can your ideal client still afford your new rates? Be confident that your expertise is worth that new rate and break the news carefully to your current clientele so they don’t jump ship.

5. Create New Offerings for Old Clients

Remember the "know-like-trust" factor? This is where you can see it in action. People buy from those they know, like, and trust, so open up that old client list and create an exclusive offer just for them. You can gather information by noting their progress, industry challenges and trends, and many other indicators that can help you create an exclusive offer. Once you created one, make sure the offer is sexy, exclusive, and time-sensitive to get quick action results. You want to remain relevant and again show that you care about your customers' well being and success.

How to Know What to offer?

This is an age-old question of many business owners and it boils down to knowing your target audience. These are some of the questions you can ask yourself to get a deeper understanding of their needs, so that you can respond with relevant offers.

  • How do they want their information or products presented? 
  • What are the hot topics in their industry? 
  • What daily struggles do they experience? 

And, the simplest way to know what they want is to simply ask them.

Another reason business owners don’t know what to offer is because they don’t have a plan, either for their businesses or who they want to help. So, writing a business plan with action steps is imperative for business growth and sustainability. 

Need help crafting your business plan? Send your request to: louisam@obss.co.za 

Send your request to: louisam@obss.co.za 

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